How to add an AI chatbot to your website in 5 minutes
Describe what you need in plain English, let AI draft the question flow, and embed it with one snippet — a chatbot that follows your script instead of improvising.
Most small-business websites answer questions the slow way: a visitor scrolls, doesn't find what they need, and either emails you or leaves. A chat widget flips that — the visitor taps or types, and your site responds immediately, at 2 pm or 2 am.
But here's the thing most "AI chatbot" guides skip: a bot that free-styles answers about your business is a liability. You don't want an AI improvising your refund policy or inventing an opening time. Answe takes a different approach — you define the conversation, AI helps you build it fast. This guide shows how, on any website: WordPress, Squarespace, Wix, Webflow or plain HTML.
How an Answe chatbot actually works
An Answe widget is built from questions and answer options that you specify — either manually in the visual editor, or drafted for you by AI from a plain-English description. Each answer option can carry:
- Extensions — input fields like text, email, phone, dropdowns or checkboxes, so an option can collect exactly the details you need;
- Actions — what happens when the visitor picks it: show a message, continue to the next question, redirect to a page, create a reservation, call your API, or hand over to a person.
The visitor experiences a conversation. You experience total control over what that conversation can say. That's the difference between a chatbot that represents your business and one that gambles with it.
Step 1: Describe what you need, let AI draft it
Sign up at answe.com and describe your flow in plain English — for example: "a gym trial-class booking with name, phone, preferred date, and a thank-you message." The AI drafts the whole thing: the opening question, the answer options, the input fields on each option, and the follow-up steps. It's held to the same validation as our hand-built template library, so what comes out is a working widget, not a rough sketch.
Prefer to start from something proven? Pick a template from the gallery and adjust it.
Step 2: Review the questions and options
This is the five-minute step that makes the bot trustworthy: read what the AI drafted and make it yours. Rewrite the wording in your voice, remove options you don't offer, add the question your customers actually ask every week. Because the flow is explicit, you can see everything the widget will ever say before a single visitor talks to it.
Step 3: Wire up the actions
Decide what each answer does. Common patterns:
- "Book a class" → collect name and phone → create a reservation
- "What are your prices?" → show a message with your rates and a link to book
- "Something else" → open a free-text field that lands in your chat inbox for a human reply
That last one is your safety net. Anything your scripted flow doesn't cover routes to a person instead of a dead end — you reply from the inbox like any messaging app.
Step 4: Embed it
Copy the embed snippet and paste it into your site — a Custom HTML block on WordPress, the code-embed element on Squarespace or Wix, before </body> on a hand-built site. That's the whole integration. The widget loads asynchronously, so it doesn't slow your page down.
Optional: add a real AI step — on your terms
For genuinely open-ended steps, you can attach an AI agent action to a point in the flow. You write its instructions and system prompt — the facts it may use, the tone it should take, what it must not do — and it converses within that frame. It's an ingredient you place deliberately at one step, not the default mode of the whole widget, and every AI conversation is stored so you can review exactly what was said. AI-powered responses are part of the paid plans; the free tier runs your scripted flows.
What to check after a week
Open the widget's analytics and look at two things:
- Which options visitors actually pick. This is honest market research — if half your visitors tap "Do you do group bookings?", that answer belongs on your homepage too.
- What lands in the inbox. Free-text messages are the questions your flow doesn't cover yet. The recurring ones deserve their own option in the flow — each one you add is a question that answers itself from then on.
Common questions
Do visitors need an account to use the chat? No. Visitors tap, type and book without signing up — you only collect what your flow explicitly asks for.
Can the bot say something I didn't approve? Not in a scripted flow — it only offers the questions, options and messages you defined. If you add an AI step, it operates under the instructions you wrote, and you can read every conversation afterwards.
What does it cost? Building and testing is free, with 100 responses per month included; paid plans start at €9.99/month — see pricing.
Five minutes of describing, reviewing and pasting buys you a chatbot that answers instantly, collects real bookings and leads, and never says anything you didn't sign off on. Start with the chat widget and let AI draft your first flow.